Brick-and-mortar businesses need to combine mobile and traditional shopping experiences into one as a majority of consumers prefer using their smartphone to prepare a shopping list before they visit a retail store. Retailers are using this to their advantage to offer mobile-friendly sites and apps which make browsing and purchasing experience seamless and enjoyable. Providing customers with an omni-channel retail merchandising experience creates a positive customer service experience and offers new opportunities.
Leveraging the plethora of retail sales data collected by online and via mobile, consumers receive hyper-personalized offerings that cater to their tastes. Retailers use tags to organize their online offerings and then offer potential customers products similar to those they have purchased or showed interest in previously. Retailers are using physical product displays to their advantage to appeal to the all the senses of customers. For instance, food and beverage retailers are giving out samples to quickly boost product growth and sales. Retailers are also quick to adapt new technologies, accepting payments in new ways and offering incentives to consumers who purchase using these methods. Keeping pace with the quickly evolving consumer purchasing experience, merchandisers and retailers and adapting constantly to remain competitive.
At this juncture, there are a wide variety of solution providers entering the industry with a set of advanced merchandising solutions. To help companies navigate through the best-of-breed merchandising solution providers, Retail Tech Insights has compiled a list of ‘Top 10 Merchandising Solution Providers in Europe - 2021.’ The enlisted organizations offer innovative solutions that provide strategic advantage by reducing waiting times and facilitating effective promotion across channels. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you Retail Tech Insights’, “Top 10 Merchandising Solution Companies in Europe - 2021.”
