As Europe slowly recovers from the aftermath of the pandemic, the region’s retail merchandising market is set to register substantial growth. The major driving force behind this are the development of modern grocery retailers, discounters, convenience stores, and online retailing. In addition to these, rapid urbanization, rising adoption of IoT in the retail sector, and increasing spending intensity of consumers are also significantly contributing to the growth of the merchandising domain.
Germany, France, and the UK are at the forefront of this expansion with solid balance outside their domestic market. However, other European countries such as Spain and Italy, owing to the rise of modern retailers and e-commerce retailing, are also expected to register a growth in the merchandising sector. Europe's retail segment is currency reinventing itself to stay at par with dynamic technological advancements and consumer demands. Instead of physical stores, a larger portion of consumers in the region are now migrating to online shopping, necessitating the introduction of contemporary technology in every aspect of retail.
This edition of Retail Tech Insights Europe brings the spotlight on the key developments in Europe’s merchandising segment and highlights how retailers are leveraging contemporary technologies to adapt to changing consumer and regulatory demands. The edition features the Top 10 Retail Merchandising Solution Providers in Europe in 2022, such as BSMS. The company is one of the leading retail merchandising agencies in the Baltics that offers marketing and merchandising solutions.
This edition also features thought leadership articles by Scott Ziegler, Retail Director EMEA at Havaianas-Alpargatas and Christopher Davis, CIO of The Tile Shop, sharing their views on the importance of POS experience for employees and how retails can stay on top of mercurial market scenarios.
We hope the valuable insights from industry thought leaders and the cutting-edge solutions from the featured companies in this edition help you make informed decisions. Let us know your thoughts / write to us about how you are leveraging these merchandising solutions in your organization.
